About Us

If you are a jewellery aficionado, one important jewellery store you should not miss is Fidem’s online store that offers you an unimaginable range of fine jewellery with high class handwork and that too at prices you can well afford. Go through our online store and prepare yourself for a unique experience of costume jewellery and fine hand-made jewellery at their best and at extremely affordable prices. 

At Fidem, we offer you 18 carat gold, plated gold, sterling 925 silver besides cultured and fresh water pearls.  You will be amazed at the exquisite ranges of costume jewellery and classy hand worked pieces that we are sure you will cherish for all posterity. At our online store, you will be treated to an array of beautiful pieces for all seasons including Valentine day, Christmas, Father’s day gifts, engagements, weddings or simply for party wear, or what have you. Rest assured that you can pick up our unique Jewellery, sometimes  at half price or less. At our store you can have jewellery pieces visualised by our expert designers and crafted deftly by our experienced jewellers, who are the best in their business.

It is our solid retail trading experience of over three decades commencing in 1984 that has given us the courage to venture into the online marketing of these products. Having had this experience, we are able to feel the pulse of both the customer and the market and offer you designs that conform to the latest market trends.  We never forget to factor in the age of the consumer vis-à-vis the appropriate design for them.

Ours is a small but friendly family business run on predominantly following professional ethics and we intuitively understand what our customers are looking for. Our cheerful welcoming team is trained to perfection to appreciate and adjust to even your smallest whims and fancies, be it designs, craftsmanship or setting. Our driving spirits have always been quality delivery and prize. We are looking to expand our current exclusive online retail business to interested dealers who share our passion in the product.

With our top priority being customer satisfaction, we leave no stone unturned in our quest for perfection and zest for client satisfaction. Our online transactions are always protected by security systems that guarantee to you a safe, secure and happy experience in our online store.  We value your feedback and look forward to it at all times through our support system at info@tkcords.co.uk or call 020 7993 8400